The new Sapporro Yebisu Stout Creamy Top. That's what.The Good Beer Country Boys reported on this about a month ago, tipped off by HomebrewJapan.
Seeing that the guys at Sapporo sat on their laurels and lost their lucrative contract with Diageo for Guinness and Kilkenny (Diageo instead joined forces with Kirin to create the Diageo Kirin Company, limited), they are now responding to this upset by 'bringing out their own version of Guinness', next month.
Tit-for-tat and very childish, perhaps.
As if the latest incarnations of Yebisu weren't bad enough, they now have to bring out a 'creamy top'.Concerning beer, those very words make me cringe (but they don't necessarily make me cringe if those words are concerning say, a well endowed person of the female persuasion). I'm thinking nitrogen assisted creaminess. Arfticially long lasting huge heads (again talking about beer). Plain nasty crap taste.I could be wrong.I don't think so.
DJToucan gives the stuff a reasonably good rating on Beer Advocate.
As far as I know, he's the only one to have tasted it yet.
From the Mainichi Shinbun story: